Forma Brands Lays Off 23 Employees: A Strategic Move to Adapt to Changing Influencer Marketing Landscape

In a recent development, Forma Brands, the parent company of Morphe, has taken the decision to lay off 23 employees across various departments. This move comes as part of their strategy to enhance agility and responsiveness in the face of evolving influencer marketing trends and social media platforms. The layoffs were announced on October 16th, with immediate effect after informing the affected employees. According to Glossy, Forma Brands is now outsourcing certain tasks to external agencies as they realign their workforce. The company had recently hired 21 new positions over the past four to five months; however, it was deemed necessary to eliminate some roles in order to adapt swiftly and effectively. Simon Cowell, President of Forma Brands, emphasized that this strategic decision aims at making the business more adaptable and responsive amidst changes in influencer marketing strategies, social media platforms dynamics, and consumer preferences. He further stated that their growth strategy remains intact with plans for diversifying their product mix into adjacent categories. This will be supported by an innovative pipeline of relevant products backed by comprehensive 360-degree marketing investments. As Forma Brands navigates through these changes within its organization structure, it is evident that they are committed towards staying ahead in an ever-evolving industry landscape. By streamlining operations and optimizing resources through targeted layoffs while simultaneously investing in new product offerings and robust marketing initiatives – they aim not only for survival but also for continued success.

Outsourcing Work: A Pragmatic Approach Towards Efficiency

One notable aspect arising from these layoffs is Forma Brand’s decision to outsource certain work functions previously handled internally. By leveraging external agencies’ expertise and capabilities in specific areas such as social media management or creative content creation – Forma Brands can tap into specialized knowledge while maintaining cost-efficiency. Outsourcing allows companies like Forma Brands to access a wider talent pool and benefit from the experience and insights of industry professionals. This strategic move enables them to stay at the forefront of emerging trends, leverage best practices, and adapt quickly to changes in influencer marketing strategies.


Forma Brands’ recent layoffs reflect their commitment to staying agile and responsive in an ever-changing influencer marketing landscape. By streamlining their workforce, they aim to optimize operations while investing in innovative product offerings supported by comprehensive marketing initiatives. As Forma Brands continues its journey towards growth and success, it is evident that they are taking proactive steps to position themselves as leaders within the industry. Through strategic decision-making such as outsourcing work functions, they can tap into specialized expertise while maintaining cost-efficiency. In conclusion, Forma Brands’ approach exemplifies their dedication towards adapting swiftly amidst evolving consumer trends, social media platforms dynamics, and influencer marketing strategies. With a focus on agility and responsiveness, they are well-positioned for continued success in this competitive market.

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